Of course, it is easier when you’re in government; it is
far easier to have a concrete policy agenda when it consists is what you’ve
done, from which point it is easier to say what you will do. And it helps that
there is a massive divide on social issues; to be socially liberal becomes a
far more defining feature than it ever would be in the UK. But these factors
don’t go the whole way towards explaining why the Democrats seem so much more
successful at communicating, as well as fully understanding themselves, what
they stand for, than the Labour Party.
Firstly, they have a coherent economic plan. Now, on one
hand, so do we; the fundamental divide between Labour and the Tories; stimulus
vs austerity; is clear. But the Democrats have a far clearer vision on what
money will be spent where, which taxes will be cut and where that moneys going
to come from. Of course, this is easier when you’re in government; and it’s
easier when the election is in site, and the economic circumstances in which you
will take power are (relatively) clear. Of course Labour can only say, “this is
the plan; but that may change as the circumstances change”. But we can still form
more of a plan; VAT cut, house building, jobs for young people…what else? What other,
concrete things will Labour do? And in forming our economic plan, it may take
the courage of our convictions, when it comes to where the money will come
from, to say, “some will be raised through taxes, but some will come later;
when the economy is growing and we are generating more income. And we can
afford to wait for that to really tackle the deficit”.
The courage of their convictions is something the
Democrats are displaying in spades, right now. And that is something that has alot of weight, politically. Trying to be all things to all people, or seeming
to be apologising for yourselves, makes you look weak. The Democrats were
guilty of this in 2010; Obamacare being treated as this shameful issue of which
they must not speak. By contrast, the at the Democratic National Convention,
Obamacare was celebrated; even if you did not like the policy, you could not
doubt that Bill Clinton, or Michelle Obama, or Stacey Lihn, the mother of a child she feared would die without Obamacare, or Barack
Obama himself, liked the policy. Labour has its moments of conviction and self-belief,
but all too often it can seem to be trying to appeal to everyone. We need to
courage to say “this is our policy; this is why it’s right”.
And the Democrats, without a doubt, have values. As does
the Labour Party. But the power in the values the Democrats communicate, and in
the rhetoric they use, is that they relate it back to people. Very specific
examples of how this college grant helped his person succeed, or this
healthcare expansion saved this person’s life; be they hypothetical or real
people. And if I were to summarise the values that the Democrats stand for; it
would be enabling people to be able. Empowering people to be as limitless as
they can be; not letting circumstances get in the way of their potential. And
beyond this, the Democratic Party has been broadly pragmatic; to achieve this
goal, they approach individual issues not as ideologues but as problem solvers.
This puts them in stark contrast with a Republican Party that is, currently,
fiercely and stubbornly ideological.
The Labour Party could so easily paint ourselves in the same
way; the Tory’s economic policies are horribly, stubbornly and idiotically ideological.
But it is tempting to try and counter this with a grand vision of our own. But
no one knows what will happen while you’re in government. And portraying a
Labour government that tackles each knew problem, with values, but also with
pragmatism; and looking at, fundamentally, how decisions will really affect
individuals and communities, is a strong message.
A lot of this is about conviction and coherence. There
are times when we have alternative policies, but we attack the Tories rather
than express them; times when we could develop more policies but shy away
because we do not know what’s coming; times when we could paint a picture of
ourselves as the competent problem solvers of British Politics, and instead we
attack the Tories. In an ideal world, the Labour Party would get Bill Clinton
to explain to the electorate who we are, what we stand for, what we will do in
government and the attitudes with which we would do it. But, since that is
unlikely to be a realistic option any time soon, we should probably work out
how to do it ourselves.
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